Beer Lover's Branding


Milwaukee-based beer reporter and author, Kathy Flanigan, wrote Beer Lover's Guide to Wisconsin and needed some supporting elements for book marketing efforts. Forgoing the usual author's poster and postcard, we decided to create stickers, which could be given out when Kathy was promoting the book. Stickers are small enough to carry around, less formal than a business card and are built in guerrilla marketing—give someone a sticker and they're likely to stick them anywhere. 

In addition to stickers, I created a logo for the author, a limited run pint glass, and website graphics.

art direction, design, illustration